Reading Support Discover other market segments and categories related to your topic. 30 days full access to all Corporate Features within the Project Account (no subscription), Access to statistics, dossiers, and studies. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year. Beauty & Personal Care eCommerce Trends in Southeast Asia. Revenue in the eCommerce market is projected to reach US$54,678m in 2020. The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year. The eCommerce market encompasses the sale of physical goods via … Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. music downloads, eBooks), Digitally distributed services (e.g. iFrost is a digital platform for interactive and dynamic reporting of data. The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. However, online retail still comprises less than 2.5% of the total retail in the region. The average revenue per user (ARPU) is expected to amount to US$187.98. Act Fast, Think Digital, Go Virtual, and Look Local. You can find further source information in the methodology section. The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEAN … Here you can find more studies and statistics about "eCommerce". Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The second most populated country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. Southeast Asia is on the verge of an e-commerce boom as consumer behavior in the six-country region rapidly evolves. To Sum Up… E-commerce in the Southeast Asian region is equivalent to mine, full of wealth. As Singles’ Day is getting closer in China and in Southeast Asia, e-commerce competition is set to intensify in Vietnam—one of the region’s most promising markets for online sales—where regional players like Shopee and Alibaba Group-owned Lazada will compete against local players such as … New, Figures and insights about the advertising and media world, Industry Outlook in percent. This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. E-commerce in 2019. The most visited e-commerce platforms on desktop and mobile web in Malaysia and Southeast Asia in 2018 was Lazada, commanding the largest market share of … in US$. Liu said,"E-commerce is projected to grow to $300 billion by 2025, but has a penetration rate of less than 5 per cent among the 650 million people living in Southeast Asia." eBusiness leaders in Southeast Asia (SEA) should use this report to understand the … Source: Various . | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This Growth Pipeline Diagnostic™ will provide you with a benchmark on how well your company is prepared to grow in the future. Southeast Asia is a region and not a single market. Southeast Asia is a fast-growing market for ecommerce, but Amazon and other western companies are notably absent. Each country has different e-commerce characteristics and challenges, and the demographics of consumers also differ from market to market. Second largest country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. Southeast Asia: Revenue in the eCommerce market is projected to reach US$54,678m in 2020. Which devices, products, and payment methods do Southeast Asian online shoppers prefer? +44.4% Reading Support in the eCommerce market In the eCommerce market, the number of users is expected to amount to 443.1m by 2025. and over 1 Mio. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. Market data is provided for Indonesia, Malaysia, the Philippines, Singapore, Thailand… Marketplaces like Amazon and AliExpress are flourishing, while many stand-alone retailers struggle to find their USP as brand and store loyalty are decreasing and cart abandonment rate in the industry is at 75%. Retail E-Commerce in Southeast Asia on a Growth Path. Indonesian e-commerce companies Tokopedia & Bukalapak performed well in Southeast Asia although only available in a single market (Indonesia). Companies hoping to win will need to place … E-commerce in Southeast Asia E-commerce titans such as AliExpress, Lazada , Shopee, Tokopedia , Qoo10, and ZALORA are not unprecedented throughout the region. Both e-commerce companies’ mobile app ranked 3rd & 4th respectively with the highest monthly active users (MAU) and highest number of total downloads in SEA, Q2 2019. The internet economy already accounts for almost 3 percent of the region’s gross domestic product (GDP), and Google and Temasek project that this will rise to 8 percent by 2025. While the pandemic may have acted as a catalyst to shift a significant share of purchase and consumption online, a majority of consumers now expect these shifts to stick, after the pandemic eases, a Zalora Trender report reveals. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. in the eCommerce market Accessed: December 08, 2020. https://www.statista.com/outlook/243/643/ecommerce/southeast-asia, eCommerce - Southeast Asia Statista, https://www.statista.com/outlook/243/643/ecommerce/southeast-asia (last visited December 08, 2020), A definition and detailed explanation of the displayed markets can be found, Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 0-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 15-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 25-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 35-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 45-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 55 and older) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Consumer spending, per capita (current prices), Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). It covers all private household spendings meant for consumption at home. KUALA LUMPUR, Nov 16 — Malaysia is performing well in the digital journey and has begun to achieve its dreams of becoming the Asean Digital Pulse while ensuring that Malaysians are always sensitive in seizing digital opportunities and emerging as the most dominant e-commerce market … | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Others need to catch up. in million US$ It covers all private household spendings meant for consumption at home. The following categories are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streaming services (see instead: Digital Media), online booking of plane and concert tickets, etc. By then, these 45.77 million eCommerce users will spend an average of US$48.72 online. The average revenue per user (ARPU) in the eCommerce market is projected to amount to US$187.98 in 2020. Which countries in Southeast Asia lead by online retail sales and growth rate? COD is often the only payment solution in eCommerce regions of Southeast Asia. | Source: Statista Consumer Market Outlook, The indicator shows the estimated average revenue of mobile phones per capita. Southeast Asia is currently a very attractive market for companies involved globally in the e-commerce sector and smaller local players. in million US$. Southeast Asia consists of 11 countries, with six of those leading the region economically: Indonesia, Thailand, Malaysia, Singapore, the Philippines and Vietnam. Retrieved December 08, 2020, from https://www.statista.com/outlook/243/643/ecommerce/southeast-asia, "eCommerce - Southeast Asia." facts. Enter your Email Address here to receive a link to change password. With a population of some 655 million, south east Asia is a lucrative, if complex opportunity for brands and marketers to mine. Local marketplaces lead the way. | Source: Statista Consumer Market Outlook, The indicator shows the total number of private households in the selected region. New, Everything you need to know about the industry development, Find studies from all around the internet. Hundreds of millions of people across Southeast Asia already shop online, and the value of ecommerce spend in the region passed US$50 billion in 2018, an annual increase of more than 20 percent.. At a turning point in terms of Internet and mobile penetration, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new opportunities available in purchasing products and services online. Market data is provided for Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Embracing the E-commerce Revolution in Asia and the Pacific Asia is the world’s largest e-commerce marketplace and continues to grow rapidly. Unlike the western eCommerce world, Cash On Delivery (COD) is the most preferred payment method in ASEAN. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. It showcases Southeast Asia as one of the fastest growing and most promising eCommerce markets in the world with the market expected to exceed $25 billion in 2020. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. Southeast Asia is the emerging hub of the e-commerce market, due to the already high and yet growing population, rising disposable income, increasing access to the internet, smartphone penetration, and developing transport infrastructure leading to efficient logistics services w… | Source: Statista, based on ITU, Estimated share of the total population using a smartphone | Source: Statista, Number of people in the selected region using the internet | Source: Statista, based on ITU and national statistical offices, Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook, Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook, The indicator shows the estimated average per capita sales of Desktop-PCs in units. With a low income but a high growth, the Philippines has a digital population of more than 67 million people which attracts both local and regional companies who compete against a dominant player. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Internet Retailer: ASIA500 (rankings of Largest E-Retailers in Asia) About company IQSuite is powered by aCommerce, the largest regional ecommerce enabler that provides end-to-end and ala carte ecommerce solutions for brands in Southeast Asia. Products such as devices and furniture amongst lots of others can be discovered available for sale on these websites and their particular apps only by clicking on the Search bar. In 2018, there were 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. JavaScript seems to be disabled in your browser. In 2018, the percentage of consumers who made at least one purchase online in the previous 12 months grew to 93% of internet users in the U.S., 97% in the UK, and 92% in China. | Source: Statista Consumer Market Outlook, The indicator shows the estimated average revenue of Desktop-PCs per capita. In 2018, the Southeast Asian internet economy was worth $72 billion 1, and this number is expected to hit $250 billion by 2025.Southeast Asian eCommerce on its own was worth $23 billion in 2018, fuelled by the demand of 120 million eCommerce shoppers throughout the region. Sale of physical goods via a digital channel to a private end user (B2C), Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. Lazada is Alibaba’s most high-profile and costliest investment outside of its home market. E-commerce growth in Southeast Asia is driven by a high mobile internet penetration rate, young consumers and an … The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year. With e-commerce continuously reaping record profits, the sector will play a … Update, Insights into the world's most important technology markets, Advertising & Media Outlook Southeast Asia’s eCommerce revenue surpassed $11 billion in 2015 led by Malaysia, Thailand, and Singapore. Cash on Delivery prevails the Southeast Asia eCommerce market. It was the biggest e-commerce company in Southeast Asia… This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. With recent global health concerns, alternate ways of forming real connections is top of mind. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). Southeast Asia’s E-commerce potential. Southeast Asia’s cross-border e-commerce accounts for more than 40% of the total e-commerce market in the region. You must have JavaScript enabled in your browser to utilize the functionality of this website. Some countries lead. Revenue is expected to show an annual growth rate (CAGR 2020-2025) of 12.8%, resulting in a projected market volume of US$100,029m by 2025. Our price is lower than the manufacturer's "minimum advertised price." Cross-border e-commerce is expected to witness high growth than the overall e-commerce market, at a global level. Be at 43.5 % in 2020, most revenue is generated in China not counted as households purchase vehicles. Based on best practices of the focus regions USA, China, and Singapore ( market,... 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