[74] Trading Places was released on VHS in May 1984, priced at $39.95. [53] Canby said the pair had well-written roles that were supported by their comic performances. [37] Landis conceived of the idea to use the opera buffa The Marriage of Figaro by Wolfgang Amadeus Mozart as the underlying theme for the score. He continued that Ameche was as funny in Trading Places as he was always meant to be. We wanted to zero in on what is arguably the most arcane, real-life climax in cinematic history: the Trading Places orange juice futures scam. Winthorpe is fired from Duke & Duke, his bank accounts are frozen, he is denied entry to his Duke-owned home, and he is vilified by Penelope and his friends. [102] Bellamy and Ameche reprised their Duke characters for Murphy's 1988 film Coming to America. [38][39] The Marriage of Figaro concerns the story of a servant who is wronged by his wealthy employer, Count Almaviva, and takes his revenge by unraveling the count's own machinations. [45] In its third weekend, it fell to fifth place with $5.5 million, behind the debuting science-fiction horror Twilight Zone: The Movie ($6.6 million) and sex comedy Porky's II: The Next Day ($7 million), Superman III ($9 million), and Return of the Jedi ($11.1 million). Harris shared the idea with his writing partner Herschel Weingrod, who liked the concept. After the closing bell, Valentine and Winthorpe explain to the Dukes that they made a wager on whether they could get rich and make the Dukes poor at the same time, and Valentine collects $1 from Winthorpe. Anyone else interested in rounding up Eddie Murphy, Dan Aykroyd and Jamie Lee Curtis to run the old Frozen Concentrated Orange Juice scam? [125] GQ argued that its social commentary remained relevant in spite of these elements. [52][54] People said that if audiences had given up on Aykroyd following the failures of Neighbors (1981) and Doctor Detroit (1983), his career was revitalized by Trading Places. [52] Arnold said that Aykroyd worked best when he shared a central role with another star. [64] Industry experts voted him as the biggest box-office star after Clint Eastwood. When trading closes, they must meet the margin call—essentially a deposit—for holding the futures contracts. Business Insider logo The words "Business Insider". "We wouldn't do that. [13] Landis admitted that it took him a while to understand how Trading Places' finale worked. [83][84] Winthorpe and Valentine then buy back the futures from the brokers—except for the Dukes' broker Wilson—at the lower price of 29 cents a pound. -Futures Markets: The market for Frozen Concentrated Orange Juice futures is central to the film's resolution. The physical delivery of exchange-grade product (with grading performed by the US Dept. The scene was scripted to take place at the Chicago Mercantile Exchange, but the filmmakers were unable to secure permission to film there. In the commodity markets, frozen concentrate orange juice futures have soared 25% — just in the past month. The Koch brothers. Trading Places was considered a box-office success on its release, earning over $90.4 million to become the fourth-highest-grossing film of 1983 in North America. [1][97] In 2008, The Washington Post called it one of the most underrated Christmas films. "[19] Curtis had long hair when she was cast; costume designer Deborah Nadoolman Landis suggested cutting her hair shorter for the film. I bought a few "paper cans" of Minute Maid frozen concentrated orange juice early last year, tossed em in my chest freezer and just unearthed them today. [90], Vincent Canby said that although the film is an homage to social satire screwball comedies of the early 20th century, Trading Places is a symbol of its time. Turner Adopts New Role For A Film", "Avon Long, Actor And Singer In Theater And Film 50 Years", "Life Has Been Lucrative for Don McLeod Since a Luggage Company Made a Monkey Out of Him", "Guy Who Wrote 'Trading Places' Responds To Our Show About His Movie", "Not just Bill Cosby: Eddie Murphy also didn't want to play Stevie Wonder at 'SNL 40, "Remembering Gene Wilder and Richard Pryor, a magical and complicated comedy duo", "Eddie Murphy: Comedy's Supernova Sends Humor Into A Different", "Beware: Soft Shoulders—Jamie Lee Curtis' Career Has Changed Course", "At The Movies; Their credits include a mad computer", "In the Sleeper of the Summer, Cocoon's Don Ameche Catches Hollywood's Younger Sex Symbols Napping", "Box Office Information for Trading Places", "AFF At Home: Comedy Q&A With Herschel Weingrod", "Phillywood: 7 key sites in Philly movie history", "27 Movies and TV Shows Starring Philadelphia", "Muscling in on Movies with 48 Hrs., Eddie Murphy May Take Richard Pryor's Crown", "Celebrate Hollywood legend Elmer Bernstein with a magnificent new show", "Six great moments of classical music in film", "Hollywood Forecast: Best Summer At Box Office", "Weekend Domestic Chart for June 10, 1983", "Weekend Domestic Chart for June 17, 1983", "Weekend Domestic Chart for June 24, 1983", "Top 1983 Movies at the Domestic Box Office", "Film View; 'trading Places' Brings 30's Comedy Into The 80's", "The 41st Annual Golden Globe Awards (1984)", "Nominees & Winners for the 56th Academy Awards", "Film View; At The Box Office, Summer Has A Split Personality", "Trading Places at 30 - one of the funniest films of all time", "Movies For '84 Will Try To Copy Successes Of '83", "Film Studios Wonder If New Hits Will Last", "A Fish Called Wanda Special Edition DVD (1988)", "Trapped in the Twilight Zone : A Year After the Trial, Six Years After the Tragedy, the Participants Have Been Touched in Surprisingly Different Ways. Harris also drew inspiration for the story from his own living situation; he lived in a rundown area near Fairfax Avenue in Los Angeles. [55] In Variety's review, the reviewer concluded that the middle segment of the film lacked humor. [85], The central storyline of Trading Places—a member of society trading places with another whose socio-economic status stands in direct contrast to his own—has often been compared to the 1881 novel The Prince and the Pauper by Mark Twain. [54][56] He continued that even as a farcical film, the events were too unbelievable. The Duke brothers. [59], The 37th British Academy Film Awards named Elliott and Curtis the Best Supporting Actor and Best Supporting Actress, respectively. [46], While the film never claimed the number one box office ranking, it spent seventeen straight weeks among the top ten-highest-grossing films. Even so, Valentine befriends Winthorpe and helps him get revenge on the Dukes, the old establishment characters who demonstrate explicit racism. [1][94][125][126] The film's use of the word "nigger", said during Mortimer's statement that he will never allow Valentine to run his family business, is sometimes censored in TV broadcasts. [2] An anonymous seller sold off their portion of the royalties earned from the film for $140,000 in 2019. [4], Elmer Bernstein composed the score for Trading Places. The now-wealthy Valentine, Winthorpe, Ophelia, and Coleman vacation on a tropical beach, while Beeks and the gorilla are loaded onto a ship bound for Africa. Commodity futures prices / quotes and market snapshots that are updated continuously during trading hours. The FCOJ-A futures contract is the world benchmark contract for the frozen concentrated orange juice market. [2][29], The Duke & Duke upstairs offices were filmed inside the upstairs of the Seventh Regiment Armory in New York. He rose from a TV comedian to a superstar with two of the most successful films of the year. Frozen Concentrate Orange Juice … [77] A Special Collector's Edition (also known as the "Looking Good, Feeling Good" edition) was released in 2007 on DVD, Blu-ray, and HD DVD. She continued, "Preston Sturges might have made a movie like Trading Places - if he'd had a little less inspiration and a lot more money. They needed something to draw the audience in. [2] After not working in film for more than a decade, Ameche followed Trading Places with the 1985 comedy-drama Cocoon, for which he won his first and only Academy Award for Best Supporting Actor. Murphy portrays the affluent Prince Akeem who hands the now-homeless brothers … It also received generally positive reviews. [42], Dave Kehr said that though the film pays homage to screwball comedies, it stripped the concept of all but the "crudest audience-gratification moments" and avoided exploration of the genre's moral conflicts. The heroes win by making lots of money; the villains are punished by becoming part of the impoverished. [54] Roger Ebert said the ending was inventive for not involving a "manic chase". Examples of ad-libs retained in the film include Valentine comparing Randolph to Randy Jackson of The Jackson 5 and demonstrating his "quart of blood" technique in jail. The studio also agreed to finance his Eddie Murphy Productions studio. (Yes, you're thinking of the comedy Trading Places. [14] [4], The summer of 1983 (June–September) was predicted to surpass the previous year's record-breaking $1.4 billion in theater tickets sold. [88] The Prince and the Pauper is seen as a classic tale in Caucasian literature, but Trading Places adds a twist by casting an African-American as the pauper raised up in status, playing on fears of black usurpation and appropriation. Watching a television news broadcast, they learn that Beeks is transporting a secret United States Department of Agriculture (USDA) report on orange crop forecasts. He befriends Ophelia, a prostitute who helps him in exchange for a financial reward once he is exonerated. However, after viewing Trading Places recently, Roman Mars wondered what happened on the trading floor at the end of the movie and went to Planet Money for answers. [2] Curtis had performed recently in the slasher film Halloween II (1981) as a favor to director John Carpenter and producer Debra Hill; she was paid $1 million for that role, but received only $70,000 for Trading Places. [23], After a series of failures, Trading Places revitalized Aykroyd's career. Justin Sullivan/Getty Images [74] In the rental market, Trading Places was one of the more popular releases in May, alongside the action thriller Sudden Impact. While filming the scene where Randolph and Mortimer collect Valentine from jail, Landis was positioned in a towing truck that pulled the Rolls-Royce carrying Ameche, Bellamy and Murphy. On New Year's Eve, the four board Beeks' train, intending to switch the original report with a forgery that predicts low orange crop yields. Elmer Bernstein scored the film, using Wolfgang Amadeus Mozart's opera buffa The Marriage of Figaro as an underlying theme. Free intra-day Orange Juice Futures Prices / Orange Juice Quotes. [2][4] Landis also performed some guerrilla filmmaking there for additional footage. easy choice by picture (timecode) or full clip is possible. Even so, he changed many of his own lines because he said that a white writer writing for a black person would use stereotypical dialogue like "jive turkey" and "sucker", and he could write his lines to sound authentic. They realize the Dukes will obtain the report early to corner the market on frozen concentrated orange juice. They felt that Aykroyd working alone would be akin to Bud Abbott, half of Abbott and Costello, working without Lou Costello and Aykroyd's recent films had fared poorly at the box office. : ... on what's going to happen in the market for frozen concentrated orange juice. [2] Reviewers compared it to the socially conscious comedies of the 1930s and 1940s, like My Man Godfrey (1936), Easy Living (1937), Christmas in July (1940), and Sullivan's Travels (1941) by directors like Preston Sturges, Frank Capra, and Gregory La Cava. [53] Canby said that Murphy demonstrated why he was the most successful comedian in the last decade. [50] Figures are not available for the film's performance outside North America. "[92] Budd concluded the film is a "message loudly asking for a reassessment of prejudice, and for level playing fields". Frozen OJ sales soared 27%. On the commodities trading floor, the Dukes commit their holdings to buying frozen concentrated orange juice futures contracts, legally committing themselves to buying the commodity at a later date. That's a big turnaround from the prior report for February, which showed overall OJ sales down 2% and frozen juice down 1.3%. [41], In North America, Trading Places received a wide release on Wednesday, June 8, 1983, across 1,375 theaters. The season featured expected hits such as the third installment in the Star Wars series, Return of the Jedi, Superman III, and the latest James Bond film Octopussy. LONG-TERM SUCCESS OF FROZEN CONCENTRATED ORANGE JUICE CONTRACT Source: CRB-Infotech CD-ROM ICE FUTURES U.S. The site's consensus states: "Featuring deft interplay between Eddie Murphy and Dan Aykroyd, Trading Places is an immensely appealing social satire. Participate in global price discovery for orange juice. [83][84] The fake crop report created by Valentine and Winthorpe indicates to the Dukes that the orange crop will be poor, making the limited stock more valuable. Their only reward for the bet is personal pride. hide caption. [18][65] Murphy was among several young stars who emerged that year, including Matthew Broderick, Tom Cruise, and Michael Keaton, who were all in their 20s. It does not matter how or where the seller gets the product, as long as, one way or another, he is able to provi… [48][49] Estimates by industry experts suggest that as of 1997, the box office returns to the studio—minus the theaters' share—was $40.6 million. Criticism focused on the film lacking the same moral message of the genre while promoting the accumulation of wealth. The four disguise Beeks with a gorilla costume and cage him with the real gorilla. Winthorpe and Valentine begin selling futures at this inflated price, believing it to be the peak price; the contracts will require them to supply FCOJ in April. Instead, the characters do not dismantle or expose the corruption of the financial system, they just take revenge on the Dukes, obtaining extreme wealth in the process. Frozen concentrated orange juice futures, the contract made famous in the 1983 Eddie Murphy movie "Trading Places," spiked higher on Tuesday as … [3] Of the two films, Murphy has said that while he "loves" Trading Places, he prefers Coming to America because he was able to play multiple characters in it. Empty lockups in police administration buildings would normally be in use but because of the financial investment the production had made filming in the city, the mayor's office agreed to accommodate Landis' request; the studio paid for any expenses incurred. [2][21], Landis continued to work as a director but suffered setbacks following a lawsuit over the accidental deaths of several actors on a segment he directed for Twilight Zone: The Movie and a succession of moderately successful films. The casting director claimed that Ameche was dead. Murphy informed Landis that "between the three of us we've made 201 films! [2] Murphy's character, pretending to be crippled, is introduced in Rittenhouse Square. While Brazil exports 99 percent of its production, 90 percent of Florida’s production is consumed in the US. [3] The film has numerous cameos, including singer Bo Diddley as a pawnbroker;[7] Curtis' sister Kelly Curtis as Penelope's friend Muffy; the Muppets puppeteers Frank Oz and Richard Hunt as, respectively, a police officer and Wilson, the Duke's broker on the trading floor; and Aykroyd's former Saturday Night Live colleagues, Tom Davis and Al Franken, as train baggage handlers. [52], Reviewers agreed that the film featured Aykroyd's best performance to date. [12] Harris consulted with people in the commodities business to understand how the film's finale on the trading floor would work. [42] Ebert said that what could have been stereotypical characters were elevated by the actors and the writing, adding that Murphy and Aykroyd made a "perfect" team. If I agree to sell you, Eyes, Frozen Concentrated Orange Juice for $2 a pound, then we have an agreement. Studios had to strategize their releases to avoid damaging their own films' performances by pitting them against better-performing competition. It was seen as a substantial increase in spite of increased ticket prices. [16] However, that film was well received by preview test audiences, leading the studio to reverse its opinion. The lack of windows gave the appearance the floor was situated below ground, but it was actually on a high floor. Both extremes are depicted by those living in opulent luxury and those trapped in a culture of poverty—a concept arguing that poor people adopt certain behaviors that keep them poor. 41. This is demonstrated by the Dukes' bet, showing their own sense of superiority over, and disregard for, the lives of those beneath them, even Winthorpe. [56] Canby said that Aykroyd gave a more consistent performance than in his previous roles. [94] However, it is Ophelia who rescues Winthorpe, helping him to survive his new lowered-state. She called it the American Dream in film form. Hey, we’re losing all our damn money, and Christmas is around the corner, and I ain’t gonna have … "[95], Trading Places also employs several conventions of its Christmas setting to highlight the individual loneliness of the main characters, in particular, Winthorpe. [2][13] The pair were in high demand following the success of their comedy film Stir Crazy (1980). [34], The scene where Valentine and Winthorpe enact their plan against the Dukes was filmed at the COMEX commodity exchange located inside 4 World Trade Center. Randolph's attempts to prove nurture wins over nature demonstrates that Valentine, given the same advantages as Winthorpe, is just as capable, and leaves behind the negative aspects of his former, unfair life. [54] Rita Kempley said that his relationship with Murphy was just as enjoyable as his one with Belushi. Frozen Concentrated Orange Juice Production. [13], For the greedy Duke brothers, Ralph Bellamy was the first choice for Randolph. Despite this, they moved nearly 300 prisoners through the 12th-floor before 9 a.m. on the day of filming. [53][86][87] The novel follows the lives of a prince and a beggar who use their uncanny resemblance to each other to switch places temporarily; the prince takes on a life of poverty and misery while the pauper enjoys the lavish luxuries of royal life. Frozen concentrated orange juice trading is actually a thing. [42][43] The film earned $1.7 million leading into its opening weekend when it earned a further $7.3 million—an average of $5,344 per theater. While seemingly supporting left-leaning political concepts by arguing that given an equal platform a street-hustler like Valentine can perform Winthrope's job equally well, the film promotes right-leaning concepts like Reagan-era policies where the accumulation of wealth is important. The following day offers a Christmas redemption and a change of fortune as Winthorpe is integrated into the non-traditional family unit of Coleman, Ophelia and Valentine. Trading Places finished as the number three film of the weekend behind Octopussy ($8.9 million), also making its debut that weekend, and Return of the Jedi ($12 million), which was in its third week of release. Valentine and Winthorpe buy at the lower price from everyone except the Dukes, fulfilling the contracts they had short-sold earlier and turning an immense profit. [54] Canby said that Trading Places gave Murphy an opportunity to demonstrate the range of his abilities in a "lithe, graceful, uproarious" performance. Because Valentine allowed it, it makes the act acceptable. [108] It has also been listed as one of the best comedy films ever by publications including: number 16 by Time Out;[113] number 26 by Rotten Tomatoes;[98] and number 48 by Empire. Juice destined to be frozen concentrate goes to an evaporation chamber, where heat removes the water; the concentrate is then frozen. The pair had a falling out on the set of that film; even so, they collaborated again on Beverly Hills Cop III (1994). Landis had worked previously with Curtis on the horror documentary Coming Soon, for which she had served as the host. [4] A majority of the people on screen are actual traders, along with some extras. The film launched or revitalized the careers of its main cast, who each appeared in several other films throughout the 1980s. He said that Aykroyd had demonstrated that his success was not dependent upon his partnership with John Belushi. In the movie Trading Places, starring Eddie Murphy, the Duke brothers intended to profit from trades in frozen concentrated orange juice futures contracts using an illicitly obtained and not yet public Department of Agriculture orange crop report. As well as the main cast, Trading Places features Robert Curtis-Brown as Todd, Winthorpe's romantic rival for Penelope; Alfred Drake as the Securities Exchange manager;[6] and Jim Belushi as Harvey, a party-goer on New Year's Eve. How a futures market works [83][84] The difference is their profit. But … [91], David Budd said Trading Places defies expectations of racial stereotypes. Trading Places was released between Return of the Jedi in May and Superman III in mid-June. Landis also cast Curtis, against the intent of the studio, Paramount Pictures; she was famous mainly for her roles in horror films, which were looked down upon at the time. When Winthorpe is driven to work during the film's opening, he hums "Se vuol ballare", an aria from The Marriage of Figaro, in which Figaro declares he will overturn the systems in place. [48] In September, The New York Times wrote that Trading Places was the only film of the fifteen top-grossing films that could be recommended without reservation. [83][84] This demand significantly inflates the price to $1.42 per pound—each future represents several pounds of FCOJ. Changes were normally discussed in advance but, on other occasions, ad-libbed dialogue was considered funny enough to keep. Bart believed its success triggered a negative trend that resulted in him receiving numerous film pitches—often a mix of the high-concept nature of Trading Places with a Flashdance-inspired breakdancing or gym setting. [2] The studio was initially unhappy with Murphy's performance in his first film, the as-then-unreleased action-comedy 48 Hrs. They believed it was racist because the Kool cigarette brand was targeted mainly at African Americans; Murphy restored the line. [3] Don McLeod portrayed the gorilla; he had already become popular for his performances as a gorilla in American Tourister commercials, which led to film appearances. In a 1988 interview, Aykroyd said that he considered it among his "A-tier" films, along with Ghostbusters, Dragnet, The Blues Brothers, and Spies Like Us. Over 40 films were scheduled for release over the 16-week period. He said he knew it was a success because people were trying to take credit for it. [3], The first fifteen days of filming were spent in Philadelphia. In previous years, VHS sales were not a revenue source for studios, but by 1983 they could generate up to 13% of a film's total revenue; the North American cassette rights could generate $500,000 alone. Brothers Randolph and Mortimer Duke own a commodities brokerage firm, Duke & Duke Commodity Brokers, in Philadelphia, Pennsylvania. [52] Arnold disagreed saying Landis' comedic timing was less precise than in his previous work and that he lacked the skill to handle the source material properly. [30][31] The interior was filmed at the then-abandoned New York Chamber of Commerce Building. [43][51], Trading Places received generally positive reviews from critics. Last Chg Open High Low Date/Time; Frozen Concentrate Orange Juice Jan 2021: 123.85¢-0.10: 126.80¢ 126.90¢ 123.60¢ Dec 4, 2020 1:59 p.m. Other traders follow their lead, driving the price up; Valentine and Winthorpe short-sell juice futures contracts at the inflated price. Her mother, Janet Leigh, had famously starred in Psycho (1960). [68][69] Trading Places is considered Curtis' breakout performance, allowing her to move into films outside the horror genre; actor John Cleese cast Curtis in the 1988 heist comedy A Fish Called Wanda specifically because of her performance in Trading Places. [56] Canby said Landis had shown that he could direct a precise comedy as well as special effects-laden fare. Where the earlier films espoused the benefits of things other than money, Trading Places is built around the value of money and those who aspire to have it. Valentine becomes well versed in the business, using his street smarts to achieve success, and begins to act in a well-mannered way. [2] They learned of financial market incidents, including Russian attempts to corner the wheat market and the Hunt brothers' efforts to corner the silver market on what became known as Silver Thursday. After sharing a kiss with Ophelia, Winthorpe travels to New York City with Valentine, carrying with them Coleman's and Ophelia's life savings to carry out their plan. . [1] It has appeared on several lists of the best Christmas films, including: number 5 by Empire;[115] number 12 by Entertainment Weekly;[116] number 13 by Thrillist;[117] number 23 by Time Out;[118] number 24 by Rotten Tomatoes (based on overall critical scores);[109] number 45 by Today;[119] and unranked by Country Living[120] and The Daily Telegraph. Kill them, but is knocked frozen concentrated orange juice trading places by a gorilla costume and cage him the... Also objected to the plant in trucks with trailer capacities up to tons. 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